Built by Pienza

We build
SaaS companies

We ideate, fund, and build SaaS unicorns with high conviction and high time & capital concentration.  We know how long it takes to build real value and are committed to the long term.

World class SaaS Experience

We are SaaS investors, executives, and entrepreneurs with over $4B in exits under our belt.  We focus exclusively on what we know best, B2B SaaS.

Proven Entrepreneurs & Executives

In software, every overnight success is a ten year marathon running through walls.  We know, because we’ve done it.

Backed by Top Tier Investors

We hand picked our investors and they represent decades of success and billions in reserves.


Aaron Bird

Founding Partner

Aaron lives, eats and breathes SaaS.  He is an active angel investor (70+ investments) and was formerly the founder and CEO of Bizible, SVP of Product @ Marketo and VP of Product at Adobe.

Dave Rigotti

Entrepreneur in Residence

Dave Rigotti (He/Him) has dedicated his career to furthering the B2B marketing industry and those who serve in it. Currently building next-generation marketing technology. Ex Adobe, Marketo, Bizible, and Microsoft..


BOD Member

Mark is the founding partner at MHS Capital and has been working with startups as an investor, advisor, and operator for over 15 years.

We are in the NEWS

Starting Over:
Inside a serial startup founder’s quest to build the next great Seattle tech company


Bizible founder Aaron Bird raises $5.1M for new Seattle B2B startup studio Pienza.



Our portfolio companies are backed by world-class venture capital firms who lead rounds anywhere from Seed to Series A and beyond.

MHS Capital

Mark Sugarman

Version One Ventures

Boris Wertz

Vulcan Capital

Yongbai Choi


([piˈɛnza], noun):

In 1459 the world’s best architects and city planners were summoned by Pope Pius II to build the perfect city.

Pius’ sleepy hometown, Corsignano, was completely rebuilt by the Pope to be the quintessential Renaissance town and the perfect modern city – made without compromise.  It was named Pienza by the Pope after completion.  We build B2B SaaS companies from scratch with the same care for our craft and expertise.  Additionally, Aaron originated the idea for Pienza while drinking a Brunello in this Tuscan town while on sabbatical in 2019.