Erin Guagenti

VP Customer Success, Madkudu || Marketing & GTM Leader

Erin Guagenti is a highly accomplished go-to-market executive with a rich background in customer success, marketing, enablement, and operations. Her career spans a range of organizational stages, from early-stage startups to growth-stage companies and large multi-billion dollar enterprises, demonstrating her versatile skill set. Erin’s approach is customer-centric and data-driven, with a strong curiosity for understanding the social and scientific aspects of customer engagement.

She currently leads as the Vice President of Customer Success at MadKudu, a position she has held since April 2023. Previously, Erin played a pivotal role in customer success strategy and transformation at Anaplan, where she led key initiatives to enhance customer and partner relationships, efficiency, and outcomes. Her work includes the development of scalable customer success models, standardized playbooks, and frameworks for collaboration.

Additionally, Erin has been an integral part of several significant acquisitions, showcasing her strategic foresight and ability to adapt and thrive in dynamic environments.

For startups, Erin Guagenti offers deep expertise in developing and executing customer success and go-to-market strategies that are both efficient and customer-focused. Her ability to analyze data to drive strategy, combined with her experience in managing customer relationships and enhancing the customer journey, makes her an invaluable resource for startups looking to scale effectively while maintaining high levels of customer satisfaction and loyalty.